New client wins and exciting new campaigns for Dyversity Communications.

It’s been an exciting 2016 spring and summer for Dyversity Communications. The award-winning agency won three new accounts – General Mills’ Honey Nut Cheerios, Yellow Pages’ YP Dine, and Canada Post – and has been busy creating campaigns that resonate with the multicultural market, for its growing roster of blue-chip clients.

Honey Nut Cheerios’ buzzing new ethnic campaign integrates the cereal into the hectic lives of the multigenerational South Asian family. Focusing on the cholesterol lowering benefits and great taste, the campaign is all set to create a buzz across radio, print and online.

Yellow Pages launched YP Dine, an app that appeals to the often-conflicting food choices of our heart, stomach and brain. The app informs you of  ‘every kind of food nearby’, making it fast and easy to choose.  As avid foodies, this app is perfect for the South Asian and Chinese audience. Dyversity brought vibrant multicultural insights and flair to the mainstream campaign for effective ethnic creative online.

Canada Post launched Free Shipping Tuesdays for small and medium sized business owners. Dyversity engaged the ethnic business target with action-oriented radio, print and online messaging that made Tuesday the favourite day for business people.

The summer was perfect for the many events Dyversity clients took part in. OLG brands LOTTO 6/49 and Ontario 49 proved to be winners with Chinese attendees at the ‘Taste of Asia’ event. Unilever’s Knorr also attracted line-ups to their delicious offering. At the ‘Festival of South Asia’ Brooke Bond Red Label Tea brought back home to big city Toronto, with an ethnic tea cart and chaiwalas. The ‘tea pouring game’ proved to be a great draw, as were the special ‘recipe tea cups’ with instructions on making traditional teas.

Other Dyersity clients were also active on the multicultural front. A fun ‘stop motion’ Facebook video was created to motivate back-to-school money sending for RBC International Money Transfer. The bank also reached out to new immigrants and new Canadians with the RBC newcomer campaign, and an iPad offer campaign. Add to this vibrant festival work for Vaisakhi and Eid, all contributing to the dynamic, fast-paced Dyversity vibe.

Back from its annual all-employees-with-families outing (this year to the picturesque Briars Resort on Lake Simcoe), the agency is now busy with what it does best, creating multicultural magic – now for the Festival of Lights Diwali, and forward planning for Fall campaigns, the Holidays, and Chinese New Year.

As the leading multicultural agency in Canada, with a 40+ strong team of internationally experienced professionals, Dyversity brings in-depth understanding of the multicultural market. It provides 360 degrees, full- service advertising and communications solutions, including PR and film production. For more visit dyversity.com